Building Subjective Segmentation using K Means Clustering on Transcript Data

Summary

Using K Means clustering is not difficult. Analytics tools allow using the algorithms quite easily. But building a meaningful segmentation is much more than using statistical techniques. We have tried to document detailed approach typically used to create segments using K Means clustering technique.

Process to build Segments

Segmentation Process Steps

Segmentation Process Steps

Building Subjective Segmentation using K Means Clustering on Transcript Data v2