Predictive Modeling: Customer Attrition and Retention Scenario for Financial Services

Author: Ram and Amitayu

It is well established now that retaining an existing customer is a lot easier than acquiring a new customer. Typically, acquiring a new credit card customer cost $50-$80. Surprising though, a lot of banks and financial services organizations still focus a lot more on customer acquisition programs. It could be … Read more

Posted in Uncategorized.

Leave a Reply

Your email address will not be published. Required fields are marked *